Like many businesses we encounter, this Manchester retailer thought they were doing everything right:

• Healthy monthly budget

• Broad keyword coverage

• Regular ad updates

Yet their Google Ads dashboard told a different story: skyrocketing costs, minimal clicks, and zero conversions.

The Diagnosis

Our certified Google Ads team conducted a deep-dive audit and uncovered three critical issues:

1. 70% of the budget was being consumed by broad match keywords

2. No negative keyword strategy in place

3. Ad schedule running 24/7 despite customer activity showing peak purchasing times between 10 AM - 8 PM

The Rescue Action

Within 48 hours, our team:

• Restructured keyword match types to exact and phrase match

• Implemented 150+ negative keywords

• Optimized ad scheduling based on conversion data

• Reallocated budget to top-performing ad groups

The Results

Within the first week after optimization:

• 22% reduction in Cost Per Click

• 45% increase in Click-Through Rate

• First 5 conversions achieved

• £1,500 in wasted spend eliminated

Expert Insight