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Discover Your Google Ads Performance Gaps. Free 6-minute assessment, No Sales Calls, No Spam, Just your results
30 June 2025 • 7 min read
30 June 2025 • 7 min read
Manchester's property market is booming. From the trendy Northern Quarter to family-friendly Didsbury, from luxury Salford Quays developments to student lettings in Fallowfield—there's never been more opportunity for estate agents and property professionals. But with Rightmove, Zoopla, and countless competitors fighting for the same eyeballs, how do you ensure your properties get seen by the right buyers and tenants? The answer lies in strategic Google Ads campaigns that target high-intent property searchers at the exact moment they're ready to buy or rent.
Manchester Property Market Insights
Manchester Property Market Insights
£285k
Average House Price
Greater Manchester 2025
89%
Online Property Searches
Start with Google
6.2 Months
Average Sales Cycle
First search to completion
Unlike other industries, real estate involves high-value, emotional decisions with long consideration periods. Your Google Ads strategy needs to nurture prospects through multiple touchpoints, from initial property browsing to serious buying intent.
Why Most Property Google Ads Fail
Why Most Property Google Ads Fail
🏠 Generic Property Targeting
🏠 Generic Property Targeting
Targeting broad terms like "houses for sale Manchester" instead of specific buyer intent like "3 bed family homes Didsbury" or "luxury apartments Salford Quays".
📍 Poor Location Granularity
📍 Poor Location Granularity
Not leveraging Manchester's distinct neighborhoods and postcodes where property values and buyer personas vary dramatically.
💰 Ignoring Price-Point Segmentation
💰 Ignoring Price-Point Segmentation
Showing £150k starter homes to luxury buyers and £500k properties to first-time buyers wastes budget and frustrates prospects.
📱 Weak Mobile Experience
📱 Weak Mobile Experience
67% of property searches happen on mobile, but many ads lead to desktop-only property portals that don't convert mobile traffic.
Winning Strategies by Property Sector
Winning Strategies by Property Sector
🏡 Residential Sales
🏡 Residential Sales
Target Audiences: First-time buyers, families upsizing, downsizers, property investors
Key Keywords: "houses for sale [area]", "family homes Manchester", "starter homes under £200k"
Ad Strategy: Showcase property photos, highlight key features, include price ranges and area benefits
Seasonal Focus: Spring market surge (March-June), slower winter period
🏠 Lettings & Rentals
🏠 Lettings & Rentals
Target Audiences: Students, young professionals, families, corporate relocations
Key Keywords: "flats to rent Manchester", "student accommodation", "family rentals [area]"
Ad Strategy: Emphasize availability dates, transport links, local amenities, flexible terms
Seasonal Focus: Student lettings peak July-September, professional moves year-round
🏗️ New Developments
🏗️ New Developments
Target Audiences: Off-plan buyers, investors, luxury home seekers
Key Keywords: "new build homes Manchester", "luxury apartments", "off plan properties"
Ad Strategy: Virtual tours, completion dates, early bird incentives, location benefits
Campaign Focus: Long-term nurturing campaigns, retargeting interested prospects
🏢 Commercial Property
🏢 Commercial Property
Target Audiences: Business owners, investors, developers, corporate occupiers
Key Keywords: "office space Manchester", "retail units to let", "industrial property"
Ad Strategy: Square footage, location benefits, parking, transport links, business rates
B2B Focus: LinkedIn integration, business hours targeting, decision-maker personas
Manchester Property Hotspots & Targeting Strategy
Manchester Property Hotspots & Targeting Strategy
🌟 Premium Areas (M20, M21, M33)
Didsbury, Chorlton, Sale: Family homes £400k+, excellent schools, professional couples
Strategy: Higher CPCs justified, target "family homes", "school catchment", "commuter links"
🏙️ City Centre (M1, M2, M3, M4)
Northern Quarter, Spinningfields, Deansgate: Luxury apartments, young professionals, investors
Strategy: Target "city centre apartments", "luxury living", "investment properties"
🎓 Student Areas (M14, M15, M16)
Fallowfield, Rusholme, Old Trafford: Student lettings, HMOs, buy-to-let investors
Strategy: Seasonal campaigns, target "student accommodation", "HMO properties"
🚀 Regeneration Zones (M5, M50)
Salford Quays, MediaCity: New builds, modern apartments, media professionals
Strategy: Highlight transport links, new developments, modern amenities
🎯 Dynamic Property Ads
Automatically showcase your property inventory with real-time pricing, availability, and photos. Perfect for estate agents with large portfolios.
📱 Mobile-First Landing Pages
67% of property searches are mobile. Ensure your landing pages load fast, display property photos clearly, and have click-to-call buttons.
🔄 Retargeting Campaigns
Re-engage property viewers with specific properties they browsed, similar properties, or price-drop notifications.
📅 Seasonal Bid Adjustments
Increase bids during spring market surge (March-June), reduce during winter lull, boost for student lettings July-September.
🏠 Virtual Tour Integration
Promote virtual tours and video walkthroughs in ads to qualify serious buyers and reduce time-wasting viewings.
Cost Per Lead
Sales: £25-45
Lettings: £15-25
Manchester average
Lead to Sale Rate
8-12%
Well-qualified leads
Average Commission
£4,275
Per completed sale
"We went from 3-4 property inquiries per week to 25-30 qualified leads, with a 340% increase in sales completions."
— Tracey Davies, Director, Prestige Properties Manchester
The Challenge:
Prestige Properties, specializing in premium homes across Didsbury and Chorlton, was struggling to compete with larger estate agency chains. Their generic Google Ads were generating low-quality leads and wasting budget on irrelevant searches.
The Solution:
Hyper-local targeting by Manchester postcode (M20, M21)
Price-point segmentation (£300k-500k, £500k+)
Buyer persona campaigns (families, downsizers, investors)
Dynamic property ads with real-time inventory
Mobile-optimized landing pages with virtual tours
The Results (6 months):
625%
Lead Increase
£28
Cost Per Lead
340%
Sales Increase
£47,000
Monthly Revenue
1. Targeting "Property" Instead of Intent
Bidding on generic terms like "property Manchester" instead of buyer-intent keywords like "3 bed houses for sale Didsbury" or "luxury apartments Northern Quarter".
2. Ignoring Mobile Experience
67% of property searches are mobile, but many ads lead to desktop-only portals that don't convert mobile traffic effectively.
3. No Retargeting Strategy
Not re-engaging property viewers who didn't convert initially. Real estate has long consideration periods requiring multiple touchpoints.
4. Poor Location Targeting
Targeting "Greater Manchester" instead of specific postcodes where property values and buyer personas vary dramatically.
5. Seasonal Ignorance
Not adjusting bids for seasonal patterns: spring market surge, summer activity, autumn slowdown, winter lull.
Ready to Dominate Manchester's Property Market?
Ready to Dominate Manchester's Property Market?
Whether you're an estate agent, property developer, or lettings specialist, our proven Google Ads strategies will help you attract high-quality buyers and tenants in Manchester's competitive market.
Free Google Ads audit included • No long-term contracts • Results in 30 days
About AdLeadz Solutions
We're Manchester's specialist Google Ads agency, helping estate agents, property developers, and letting agencies generate high-quality leads and close more deals. Being Manchester based, we understand Manchester's unique property market dynamics.
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