• Immediate visibility: Your ads can appear on Google within hours of campaign launch.

• Initial results: You'll see clicks and impressions within 24-48 hours of going live.

• Meaningful data: 2-3 weeks for enough data to make optimization decisions.

• Significant improvements: 6-8 weeks for substantial performance improvements.

• Peak performance: 3-4 months for campaigns to reach full optimization potential.

Search campaigns show your ads when people actively search for your products or services on Google. Unlike Display ads (which show on websites) or Video ads (on YouTube), Search ads capture high-intent customers who are already looking for what you offer. This makes Search campaigns typically the highest-converting campaign type.

We use a 4-step Manchester-focused keyword strategy:

• High-intent commercial keywords: "buy", "hire", "book", "emergency"

• Local Manchester targeting: "Manchester", "near me", surrounding areas

• Industry-specific terms: Based on your business type and services

• Competitor analysis: Keywords your Manchester competitors are bidding on

• Negative keywords: Prevent wasted spend on irrelevant searches

Manchester is a competitive digital market with higher demand for advertising space. CPCs are typically 15-25% higher than the UK average due to:

• High business density and competition

• Strong local economy driving more advertisers

• Premium targeting for city center locations

• Higher commercial intent searches We optimize your campaigns specifically for Manchester's market conditions to reduce your costs while maintaining visibility.

Absolutely! Search campaigns are perfect for:

• Online businesses: Drive website traffic, online sales, and lead generation

• Local businesses: Generate phone calls, store visits, and local inquiries

• Hybrid businesses: Combine online and offline conversion tracking We set up location extensions, call extensions, and store visit tracking to capture all types of conversions for your Manchester business.

Our comprehensive weekly reports include:

• Performance metrics: Clicks, impressions, CTR, CPC, conversions

• Keyword analysis: Top performing keywords and new opportunities

• Search terms review: What people actually searched for

• Competitor insights: How you compare to Manchester competitors

• Optimization actions: What we've changed and why

• Next week's strategy: Planned optimizations and tests

We implement a comprehensive negative keyword strategy:

• Industry-specific negatives: "Free", "DIY", "jobs" for service businesses

• Geographic negatives: Areas outside your service zone

• Search term monitoring: Weekly review of actual search queries

• Competitor brand names: Prevent clicks from competitor searches

• Quality filtering: Block low-quality or irrelevant traffic This typically reduces wasted spend by 20-30% within the first month.

Yes, with our flexible approach:

• 3-month initial commitment: Allows time for proper optimization

• 30-day notice period: After initial 3 months

• Pause anytime: For seasonal businesses or budget constraints

• No long-term contracts: Unlike most agencies requiring 12+ months

• Campaign ownership: You keep all campaign data and history We believe in earning your business every month, not locking you into long contracts.