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Why Your Google Ads Aren’t Converting: 7 Fixes Manchester Businesses Need Now

21 July 2025 • 11 min read

Frustrated with poor Google Ads results?

You’re not alone. 68% of Manchester businesses report low conversion rates or wasted spend. But most fixes are surprisingly simple—and can lead to a 2-3x improvement in ROI.

As Manchester’s Google Ads specialists, we’ve audited hundreds of accounts and spotted the same mistakes over and over. Here’s exactly what’s holding your campaigns back—and how to fix it.

🚨 The 7 Most Common Reasons Your Google Ads Aren’t Converting

1. Poor Landing Page Experience

First impressions count. Even the most compelling ad won’t convert if your landing page lets you down.

Symptoms: High bounce rate, low time on site, few form submissions or calls.

Why it matters: A slow, cluttered, or irrelevant page breaks trust and interrupts the user journey. In Manchester, where mobile traffic is 65%, a bad mobile experience is especially costly.

Fix: Make sure your landing page is fast, mobile-optimized, and matches your ad’s promise. Include a clear headline, benefit-driven copy, social proof, and a single, prominent call-to-action.

2. Weak or Broken Conversion Tracking

You can’t improve what you’re not measuring.

Symptoms: Low reported conversions, Google Ads “learning” status never clears, or you’re only tracking page views.

Fix: Set up conversion tracking for all valuable actions (calls, forms, purchases, bookings). If you’re not sure it’s working, contact us for a free check.

3. Targeting the Wrong Keywords

Not all clicks are created equal.

Symptoms: Lots of clicks, very few leads. Search terms report full of irrelevant queries.

Fix: Use negative keywords (see our upcoming guide) to block irrelevant searches. Focus on high-intent, local keywords like “emergency plumber Manchester.”

4. Uninspiring or Irrelevant Ad Copy

Your ad is your first handshake—make it count.

Symptoms: Low click-through rate, few conversions, or ads that all sound the same.

Fix: Test multiple headlines and descriptions. Highlight unique benefits, offers, and use a strong CTA. See examples in our Bidding Strategies Guide.

5. No Offer or Incentive

Give people a reason to act now.

Symptoms: High CTR but low conversion rate, or users drop off after clicking.

Fix: Add limited-time discounts, free consultations, or bonuses. Promote these in your local Manchester ads and on your landing page.

6. Ignoring Mobile Users

Most of your prospects are on mobile—are you?

Symptoms: High mobile bounce rate, forms that don’t work on phones, slow load times.

Fix: Make sure every step (ad, landing page, form) is mobile-optimized. Test on real devices. Keep forms short and use click-to-call buttons.

7. Set-and-Forget Mentality

Google Ads isn’t a “set it and forget it” platform.

Symptoms: Performance drops over time, ad fatigue, or you haven’t checked your account in weeks.

Fix: Review campaigns weekly. Use data to pause underperformers, raise budgets on winners, and test new ideas. See our Performance Max vs Search Campaigns Guide.

🏆 Manchester Success Story

Case Study: Local Manchester Plumber

Problem: £1,200/month ad spend, only 3 leads/month

Fixes: Improved landing page, added negative keywords, optimized ad copy, set up call tracking

Result: 14 leads/month at £25 CPA in just 6 weeks

“We thought we needed a bigger budget. Turns out, we just needed the right fixes.” – Owner, Manchester Plumbers

📊 Google Ads Conversion Health Checklist

📈 Manchester-Specific Google Ads Insights

💷 CPCs in Manchester are 15–25% higher than the UK average. Focus on high-converting keywords and use negative keywords aggressively to control costs. See bidding strategies
📱 Mobile-first design is non-negotiable—65%+ of local searches are on mobile.
⏰ Peak ad engagement is 9am–7pm. Use ad scheduling to concentrate spend during these hours.
🏆 Local intent matters: Use “near me” and specific Manchester locations in your keywords and ad copy.
🔄 Test everything: The Manchester market shifts fast. A/B test ads, landing pages, and offers monthly.